MOUNTAIN VIEW, California : Google went live on Wednesday with a revamped Internet search engine that integrates video, books, maps and news into "universal" results to online queries.
Google spent two years transforming the architecture of its search engine to broaden results to include web pages that one had to previously seek out in separate search categories such as "photos" and "news."
"It's all the stuff on the web," said Google's vice president of search products and user experience, Marissa Mayer.
"The assumption is that if it is there and it is findable on the web we should get it."
The "Universal Search" platform delivers more comprehensive results and raises the profiles of Google features such as online books and video, according to Google co-founder Sergey Brin.
"In a way it is a doubled reward because it gives more exposure to our other features such as books," Brin said after the launch was announced at the company's campus in Mountain View, California.
"It's a little bit of a shame that until now they were under-utilised." Mayer announced the search engine overhaul at a one-day "searchology" conference focused on Google's evolution since it launched in 1998 and some of its plans for the future.
"We certainly feel we are Number One and are broadening the gap," Brin said when asked about how Google was doing against rival Internet search firms.
"We are very happy with the progress we have been making."
Navigational links atop search-result pages let users "drill down" to particular types of information if they wish to focus exclusively on specific categories such as news, according to Mayer.
- AFP/de
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